The Georgian-style estate comes with a five-bedroom house and four wood-burning fireplaces, a separate studio and a heated pool on two acres in Greenwich, Conn. But it has a $6.1 million price tag, and more than a dozen showings since October had yielded no buyer.
It was time to bring in the drone.
Controlled remotely by a hand-held console, it took off from the driveway with a loud mechanical whine and hovered around 20 feet in the air to record video of the house against a wintry landscape of snow-flecked trees. Its handler later launched it inside, where it whirred past a chandelier and framed oil paintings before soaring up to the 30-foot ceiling for a panoramic view.
Within days, the footage shot by the drone was being edited into a slick video for Halstead Property’s website, where the drone-aided video of another offering — a $7.6 million beach house on Brush Island Road in Darien, Conn. — has been viewed more than 500,000 times.
“We’re not selling $150,000 homes with this technology,” said Matthew Leone, the director of web marketing and chief drone master for Halstead. “Multimillion-dollar homes demand Madison Avenue marketing and advertising, not Main Street.”
Senior Director, Coldwell Banker New Homes Division
With over 200 condominium, townhome and loft projects successfully marketed
“Fewer properties for sale with such remarkably low interest rates make it a great time to sell but a more difficult time to buy”