Eight Austin-based real estate brokerages are taking a cue from their local Realtor association and will no longer send their listings to real estate portals not affiliated with a Realtor trade group.
Earlier this month, the Austin Board of Realtors announced that as of April 30, 2014, it would no longer distribute its members’ listings to third-party listing portals through listing syndicator ListHub, citing concerns about unethical business practices and inaccurate listing data on third-party sites. Members would then be free to decide whether to syndicate their listings to third-party sites on their own.
At the time of the board’s announcement, Realty Austin, which claims to be the second-largest residential real estate firm in Austin, announced that it would stop syndicating real estate listings to national third-party websites.
Today, eight additional firms announced they would take the same step and end listing syndication to what they called “real estate advertising portals.” These include Zillow and Trulia, but not realtor.com, the official site of the National Association of Realtors.
The nine firms, Sky Realty, Reilly Realtors, Vox Real Estate, Crossland Real Estate, Regent Property Group, Bramlett Residential, Cantera Real Estate, Austin Referral Realty Inc. and Realty Austin represent about 450 (or 5 percent) of ABoR’s 9,400 members.
The firms had previously been syndicating to several websites through ABoR’s agreement with ListHub, but will now only syndicate to the Realtor-affiliated sites ABoR will syndicate to, including realtor.com, AustinHomeSearch.com (ABoR’s official search site) and TexasRealEstate.com (operated by the Texas Association of Realtors).
Senior Director, Coldwell Banker New Homes Division
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